Blog

Consumer brands love celebrity endorsement. But does this logic of “celebrity transference” still hold in our hyper-connected world today? 

Executives from large companies are always surprised when small start-ups go public. That’s certainly the sentiment for sustainable shoemaker Allbirds.

Ron Westrum describes three types of organization. Depending on how many yesses you had, your company probably lies somewhere between the two extremes.

Seeing what’s next is hard, even when you’re visionary. In strategy planning, managers often look to the past for situations of worst-case scenarios—that is, the most extreme record of past events.

No one can predict innovation despite the eager pundits. They are ones who profess on talk shows without consequences.

Social prejudice is cunning. It sprawls an invisible structure that governs how people interact. And it perpetuates despite people’s best intentions to eradicate it.