Future Readiness Indicator

IMD Business School, Switzerland

My work at IMD Business School centers around the concept of future readiness. Put simply, it’s the capacity for a company to thrive in the face of uncertainty and change. 

What is the Future Readiness Indicator?

I’d like to share with you a bit about the Future Readiness Indicator that I’ve developed. You see, in today’s rapidly changing world, it’s crucial for companies to be prepared for the deep, long-term trends that will shape their industries. That’s where the Future Readiness Indicator comes in.

Research-based Indicator System

We look at a range of factors, such as financial fundamentals, investor expectations of future growth, business and employee diversity, R&D, innovation, and how well the company manages its cash and debt. 

Data-driven Insights

We gather information from many sources – company websites, annual reports, press releases, and third-party sources like CrunchBase, Espacenet, Sustainalytics, and Google Trends.

Our Readiness Indicator is released twice a year. In addition to academic articles, our findings have been featured by popular media, including coverage from CNBC to BBC, from Bloomberg to Yahoo Finance. The latest release of the fashion, pharma, and tech results has garnered widespread attention.

1K+

total mentions

$3.46M

estimated earned media value

366

USA

143

UK

117

UAE

368

organic social mentions

55%

neutral to positive sentiments

7k

impressions on LinkedIn

Unveiling the Impact: Key Findings from the Future Readiness Rankings

Now, you might be wondering, what exactly does the Future Readiness Indicator do? In a nutshell, it measures a company’s readiness for those deep, long-term, secular trends that will shape the future of their industry. The indicator is essentially a composite of proven proxies that help us predict an organization’s adaptability quotient. By looking at the ranking, we can gauge which companies within a given industry are ready to tackle the bold new frontier ahead.

The Future Readiness Indicator reflects a company’s ability to adapt, the strength of their internal capabilities, and how well they can find new sources of growth. It’s a comprehensive assessment of a company’s position and potential to anticipate and adapt to future challenges.

By studying the behaviors and attitudes of industry leaders who rank highly on the Future Readiness Indicator, we can gain valuable insights into what makes a company more prepared for the future compared to its competitors. For instance, our Future Readiness Indicator highlighted BYD strong position years before its recent surpassing Tesla in leading the EV revolution. Its high scores in innovation and R&D signaled its potential to lead the transformation of the automotive industry. It’s all about staying ahead of the curve and being ready for whatever the future may bring.

Research -

Our latest Future Readiness Indicator

Selected Research Publications