How to Thrive in a World Where Everything Can be Copied
Despite patent filings, market dominance, and financial resources, copycat competition continues to pose an existential threat to all businesses. How can a business shield itself from copycats?
LEAP: How to Thrive in a World Where Everything Can be Copied
In Leap, Prof. Howard Yu shows that succeeding in today’s marketplace is no longer just a matter of mastering the old (copycat tactics); companies also need to continue the discovery process, harnessing new strategies and advancements in technology while leveraging shifts in the marketplace (leap strategy).
Outlasting copycat competition like these companies did is difficult; doing so over decades or a century is nearly impossible – unless you leap. Filled with riveting case studies of successful leaps and tragic falls – Steinway pianos, Southern textile mills, and Detroit-based carmakers are among the failing – Leap is a manifesto for how pioneering companies can endure and prosper in a world of constant change and inevitable copycats.