Becoming Future Ready
The secret to stay ahead isn't speed. It's to prepare.
I am the LEGO® Professor of Management and Innovation at IMD business school in Switzerland. I am also the director of the school’s Center for Future Readiness.

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Latest Thoughts
What We Can Learn About Strategy from Xbox in the Gaming Industry
July 25, 2023
In today’s digital age, the video game industry reigns supreme, raking in a staggering $220 billion in revenue—surpassing even the film industry’s $100 billion.
Embracing Change in the Business Landscape
July 6, 2023
Executives should think ahead about what could go wrong in their project, picture scenarios where things fall apart. Where might the assumptions be wrong?
The Leaders and Laggards: Ranking the Giants of Finance, Auto, and CPG
June 6, 2023
Latest ranking of the world’s foremost finance, automotive and CPG companies, highlighting their readiness to confront the challenges of tomorrow.