Howard Yu

Professor, Author, Keynote Speaker

LEGO Professor of Management and Innovation at IMD Business School

Latest Thinking

TikTok and WeChat: Government Agendas Are Driving Businesses Like No Time Since WW2. Here’s What Managers Must Think Ahead

Aug 10, 2020

Business people have long despised international politics. But “politics” is now shaping corporate strategy from boardrooms down to assembly lines. Washington is turning up the heat on Chinese tech companies…

The Personal And Professional Importance Of Having A Fluid Identity

Aug 03, 2020

Smart leaders read. They read a lot. Bill Gates reads about 50 books a year. Former PepsiCo CEO Indra Nooyi read 10 textbooks on one holiday. Nike founder Phil Knight…

Four Top Tech CEOs Testify In Washington Now. Here’s How This May Affect Your Tech Life

Jul 29, 2020

Amazon’s Jeff Bezos, Facebook’s Mark Zuckerberg, Apple’s Tim Cook and Google’s Sundar Pichai are set to speak before the House Judiciary Committee’s antitrust panel on Wednesday. The session will be the…

Netflix Is Managing Expectations While Winning The Streaming War

Jul 17, 2020

“Under promise, over deliver”—this is ageless wisdom in managing expectations of the financial market and it seems to be Netflix’s strategy. Yesterday Netflix announced it has added more than 10 million subscribers in the three…

Why Some Retailers Are Thriving Amid Disruption

Jun 29, 2020

Retailers that successfully adapt to the pandemic’s social-distancing requirements offer a model for making a quick digital pivot. A crisis reveals as much as it devastates. Retailers that were struggling…