VISION MADE CLEAR

The biggest danger of a crisis is distraction. Clarity Matters.

LEGO Professor of Management and Innovation at IMD Business School

I help executives to filter out the noise. They can then lay bare what impacts their companies. A leader must take action to make their organizations “future-ready.”

I am the LEGO® Professor of Management and Innovation at IMD business school in Switzerland. I am also the director of the school’s Center for Future Readiness.

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Latest Thinking

The World Is Too Noisy. How Can My Company Become Future-Ready?

June 27, 2022
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The Most Future-Ready Companies Of 2022 In Finance And Automotive

May 23, 2022
One Comment

Clarity is mastery. Great companies don’t happen by sudden revolution. They materialize via incremental evolution.

What Makes a Company “Future Ready”?

March 29, 2022
One Comment

The more uncertain the world seems to be, the more it is important for companies to become future-ready. In times of crisis, this type of readiness doubles as a source of resilience.

How Companies Prepare in Springtime Will Set the Tone for the Year

February 16, 2022
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Effective leaders and future-ready companies win by embracing paradox. This article focuses on some examples of those who could and couldn’t.

Why Your Best Innovators Are Always Out of Bounds: Just Look at Allbirds

September 13, 2021
3 Comments

Executives from large companies are always surprised when small start-ups go public. That’s certainly the sentiment for sustainable shoemaker Allbirds.

Why Your Company Isn’t Agile: It’s Too Fragile to Sprint

August 24, 2021
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Ron Westrum describes three types of organization. Depending on how many yesses you had, your company probably lies somewhere between the two extremes.