The One Decision P&G Made That Transformed Their Industry Forever
When the first boxes of P&G’s Tide detergent went on sale in 1946, it was the first synthetic detergent that could deep-clean clothing—removing mud, grass, and mustard stains “without making colors dull or dingy.” Before Tide was introduced, all soaps were “natural” and made by heating animal or vegetable fats with water and an alkali …
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